VW ‘Think Blue’ campaign website up!
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!
As we near the all new Passat launch, VW India has already started working on its promotional campaign. The ‘Think Blue’ campaign will be launched with the Passat to compliment the marketing activities.
We really are not aware of what to expect in this campaign but we presume that it will be full ‘eco friendly’ activities to highlight the various features of the ‘Blue Motion’ technology that will be available in the new Passat.
Of course, we will be there at ground zero, getting you all the details of the new Passat and the campaign. In the meantime, you can have a look at the website: http://www.thinkblue.co.in/