This Toyota Etios storyline is similar to the Tata Nano commercial from last year. The concept is similar – the car is being driven to an Indian home where it is received with the customary traditions. Toyota has also highlighted the target customer in this Ad – a recently married individual who lives with his parents and relatives.
The application of sindoor signifies the Etios’ strong Indian connection. If you recall, this first appeared on ICICI bank ads.
Toyota Etios Commercial screen capture
what a shi*t ad
toyota should have spent a little more to create a more attractive ad
As far as TVCs go I prefer the ads for the Chevy Beat and the Tata Manza. Love the music in both. Manza actually has a killer contest running right now thats based on its jingle, ‘Life is for Living’. Check it out> http://goo.gl/v3hyf