Maruti Suzuki has kicked off a teaser website. We can’t complete that sentence as we’re still scratching our heads and figuring out what it is about.
The teaser website plays a flash presentation showing a catalogue shots of a crash test dummy’s rear. Users are then encouraged to explore the clues and answer what they are talking about and from what’s making them come alive.
Check out the strange website at http://www.comealive.in/
Could this be a new marketing initiative revolving around crash test dummies? The K-Series engine campaign had humanoids in their campaign. On inspecting the website’s source code, the flash file played on the site is named zen_home.swf
Can you connect zen, production line, crash test dummy and Maruti Suzuki?
Its estilo …check terms and conditions
Kizashi is coming..
With loads of safety features, something that will make sure the customer remains ALIVE…
Looks like Kizashi is coming soon! If you notice the font and typographic style of “Alive” in the video is similar to the way “Kizashi” is written.
@Vivek – you’re a genius
But why would they use crash test dummies in 20 lakh rupee car video?