Video – How many body-builders can you fit in a Honda Jazz?
Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.
Honda new advertisement campaign in Australia aims to bring out the big hatch credentials in the Honda Jazz. Four hilarious TV commercials have been made with four different groups of people to help understand the roominess of the Jazz.
The ads talk about people from different walks of life explaining how the Jazz’s high degree of functionality can help store their everyday things. The Jazz appears like the most practical hatchback for almost anyone in Australia.
The marketing campaign also encourages Australians to vote what they can stuff inside the Jazz’s cabin and the most popular nomination wins a Jazz!
If Honda were to create a similar campaign in India, it would be about “how to sell the Jazz.” The leading answer should be “offer a massive discount.”
Did we just help Honda India save a few lakh rupees on advertising?
If you want to see the other three videos, head over to Popsop.