Toyota using Bluetooth to advertise Fortuner in airports

Shrawan

Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.

Toyota_Fortuner front fascia

Very very innovative idea.

Toyota is using bluetooth campaigning to spread the word of its recently-launched SUV Fortuner in airports across India. If you are in the Delhi, Cochin, Mumbai and Hyderabad airport waiting lounge, you can use your mobile phone to view colors and information of the vehicle in an interactive format and contact details of where you can purchase a Fortuner.

Apart from the interactive content, the airports also have a vehicle on display.

The campaign is created and executed by Telibrahma, a Bangalore-based Bluetooth solution provider.

Suresh Narasimha, founder and CEO of Telibrahma –

This is a high-end vehicle with superior technology. Normally, promoters fail to communicate properly about the vehicle to the target audience with just car displays in airports. This is the fundamental challenge in automobile industry today. Besides, it also costs a good amount of money which might not give the required ROI to the advertiser. So what we have tried to do is to help the automobile company with a solution that would give him value for investment

I’ve never heard of such a campaign in India, at least for cars. What Toyota should do to make it more effective is place banners in the waiting lounge asking viewers to check their mobile phones for Fortuner details. The effectiveness of the campaign will be determined once statistics are analyzed in the end.

SourceNetwork 2 Media

Toyota Fortuner Interior and Exterior Image Gallery

Direct Link – Toyota Fortuner Interior and Exterior Image Gallery

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Toyota Fortuner News & Updates

2017 Toyota Fortuner TRD Sportivo front at the 2017 GIIAS Live

Toyota Fortuner TRD Sportivo India launch by month-end

Toyota Fortuner TRD Sportivo front

Toyota Fortuner TRD Sportivo spotted at a dealer in India

2017 Toyota Fortuner TRD Sportivo front three quarter at the 2017 GIIAS Live

Toyota Fortuner TRD Sportivo to be launched in India – Report

2016 Toyota Fortuner white front three quarter launch live

Toyota Fortuner updated price list following additional cess

Toyota Innova Crysta 2.4 Z front three quarter images

Toyota updates Innova Crysta and Fortuner

2017 Toyota Fortuner TRD Sportivo bumper at the 2017 GIIAS Live

2017 Toyota Fortuner TRD Sportivo – 2017 GIIAS Live