The Maruti Suzuki Wagon R now has a mascot called Mr.WizeR, which is some kind of fusion of what the Wagon R stands for and being wise.
Marketing executives at Maruti say it’s a way of renewing the WagonR brand and highlighting the strengths of the vehicle.
Mr.WizeR will make a debut in your daily newspaper as a cartoon character (it doesn’t look like one, not yet) and you’ll soon see Mr.WizeR on TV and Internet too. Mr.WizeR, the mascot is a guy who is modern and has deep rooted Indian values as well.




