Mahindra Two wheelers, formerly known as Kinetic Two Wheelers, has had enough of Honda’s dominance in the gearless scooter market in India. Yesterday we informed you about TVS’s ambitious plans to finish Honda, and today, MTW comes to the fore.
Along with change, more or less comes sacrifice. The Kinetic Blaze, which is fitted with a 165cc, 11.5bhp engine sourced from Hyosung, is officially history.
The Blaze was known for its hell-on-earth power and pickup. It’s intensity was pumped up by “Catch me if you can” badge on its back, which was blamed for road rage of trailing commuters.
That was not exactly the cause for its extinction. It was its diminishing sales numbers, which Mahindra clearly outlined when it said “no market for the Blaze in India.”
MTW will retain most of the 250 dealers who sold Kinetic 2-wheelers. MTW at present sells 3,000 units of the Flyte, which is no match to the 45,000-50,000 Activas sold by Honda.
With the backing of Mahindra’s marketing team and new products, perhaps in the near future the Honda dominance will come crumbling down.
I think Mahindra should rethink, replan, and rework on the big 5 of erstwhile Kinetic: Comet, Aquila, GF170/Lazer, GF125, and Blaze. Agreed there were some shortcomings and mismatches (for Indian Market & Consumers), but there were sturdier and powerful products. It was the half-hearted commitment of Kinetic and its irresponsible dealers were to be blamed for the consumers lukewarm response for these products. Had Kinetic not shown their classic knee-jerk reaction, and concentrated in improving these products, Kinetic would have been still there today. Though the timing was wrong when Kinetic introduced (ahead of time, in fact), if one adds more comfort and retune the engines for more power & milege, they would kill the competition considering the brand image Mahindra has (which wasn’t the case with Kinetic).
Again, I believe, Mahindra needs to be a little agressive and re-introduce these Macho Machines (Wow, ‘Mahindra Macho Motorbikes’ – sounds good, eh?)
hi everybody,
can u please tell me drawbacks of mahindra flyte two wheeler? I`am about to buy one.
Thanks n regards.
Mahindra has the capability to make difficult things happen easily.We had seen this with launch of Scorpio and Xylo now let us wait and see what is in pipeline
They have had ambitious plans – but what sucks big time is they have not bothered to keep their website up to date. Lots of errors, no useful information. Not good for a company wanting to enter into the market and establish their name.
@Sushil – sometimes this happens. Considering this is Mahindra, its a bit shocking too. Maybe after the introduction of a new bike, they would update their site.
Nice blog, it is very good two wheeler and comfortable too
of 165cc and engine 11.5 bhp so it is safe also.
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Alexander Cruz
sapience
@Acruz – very true, it is a comfortable ride, but in India, there is no market for such a product.